You’ve really done it now.

You know what happens when people follow up-and-coming game developers, right?

First, there’s some novel hook. Something pulls you in to this weird startup world. Maybe it’s the story, the game mechanics, the developers themselves. Something grabs hold, and a concept that did not exist in your mind until a moment ago lays claim to a tiny portion of your gray matter real estate. Then, it gets so much worse. As weeks stretch on, updates pour out, and an exciting new game forms before your very eyes. The concept, which seemed so strange before, becomes something you actively anticipate. All this plays right into the developers’ hands.

There’s a saying about this: “Create a need, then fill it.”

So then, all this is our way of saying “watch yourself.” If you wake up two months from now craving the feel of your submarine’s flaming laser sword blazing to life as you charge into the gargantuan maw of a mecha-Anglerfish, you’ll have been well warned.